8 tips for attracting fans on Twitter

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Blog post originally from the MusicClout.

With today’s technological advances, musicians have an unlimited amount of choices for furthering their music career. The rise of social media in the last ten years has made it easier than ever to attract and reach out to your fans.

With each one of today’s social media platforms having its advantages and disadvantages, it is important to have an understanding of what works and what doesn’t on each particular platform.

In this article, we will focus on Twitter. Twitter is an online social media networking service that enables users to send and read short 140-character messages called, tweets. Users can access Twitter through the website interface, SMS, or the mobile device app. In 2013 Twitter was one of the ten most visited websites. It has been described as, “the SMS of the internet.”

Twitter, more than any other platform,  makes it easy to find new fans of your music. Below I’ve outlined a list of nine things every musician must be doing to take full advantage of your Twitter experience and gain new fans.

1. Have a band pic, not a logo - Your header image is the first thing potential new fans will see of your band on Twitter, make it great. Use a picture of you or your band, and not a logo or album cover. People are more likely to follow if they are able to see that you’re a real person. Twitter is all about making a connection. Being able to put a face to a name is the first step of any connection.

2. Have a great bio - You’ve got 160 characters to get your message out there, use them all. Everything in your Twitter bio should be focused on your purpose for being there. If your Twitter account is for music, keep everything focused on music. A music focused bio isn’t the place to share your hobbies. Use keywords that tie into your music, such as indie, metal, country, etc. Consider the words people would use to search for you. Finally, include a link directing potential follower to your website, blog, or Facebook page.

3. Tweet regularly - There is no point being on Twitter if you’re not planning on using it. Twitter works better when you post regularly. Let your fans know what’s going on with your music.

4. Follow followers - This is an effective way to get more followers, and more importantly, the right followers. Go to an artist that you sound similar to and follow the people who are following them. Some of these people will follow you back, and the one’s that don’t, you can unfollow at a later date. Twitter’s API limits allows you to follow up to 1000 people a day. Choose lesser known artist over the large ones. Repeat this with other bands.

5. Engage your followers - Twitter is all about interaction. If you are not interacting with others, then you are wasting the service. Replying to people’s posts and retweeting others are great ways to get the most out of Twitter.

6. Get creative - Twitter will only do as much as you push it to do. The more creative you can get, the more other people will get involved. Think of ways to get your fans to spread something around Twitter and their followers may join in and start following you.

7. Promote your Twitter page offline - You should integrate your Twitter page in your live shows. Upload pics or video of you and your fans at shows. Tweet before you go on the radio and ask your followers to listen and comment. Make sure to put your Twitter username on all your fliers, business cards, and albums.

8. Use Hashtags - Twitter’s hashtag phenomenon is widespread and has influenced just about everything from T.V. to business to music. Try creating your own hashtags that your fans can use to join in on your conversation. This could be #singletitle or #albumtitle. Be creative with it.

Twitter is a lot of things - billboard, newspaper, and megaphone for any artist looking to get their message out to a broad audience. People from every walk of life are using Twitter to communicate in ways never seen before. Even the pope has nine active Twitter accounts. By following the 8 simple suggestions, you should be able to get your music out to a wide and diverse group of people and in turn increase your fanbase.

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