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How-to cash in on music licensing

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Blog post originally from MusicClout . While today’s music industry climate may be more favorable to an independent approach, artists need to be more diligent and look for alternative and innovative ways to succeed. With music piracy rampant on the internet, artists more than ever must take advantage of opportunity to profit from their music. One rapidly developing area of the music industry is music licensing. So, what is music licensing? Music licensing is the licensed use of copyrighted material. Music licensing is intended to ensure that the owners of copyrights on musical works are compensated for certain uses of their work. It turns out that music licensing is happening every day, all around us. When you listen to music on the radio, that music is licensed. When you hear music in a commercial or on a sitcom, that music is licensed. And that music you hear playing during the credits of your favorite movie? You guessed it, that music is licensed. Music licensing, if done...

7 Tactics to Double the Size of Your Fanbase

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A Guest Post by The Musicians Guide Originally from MusicClout One thing that fascinates me about how bands develop is the ‘leaps’ where a band grows exponentially over a short period of time. Very few bands grow at an incremental rate their whole career – but what causes these leaps? In practical terms, how can you double, triple or quadruple the size of your fan base in a short period of time? I urge you to not just read this post and go back to browsing Twitter. No one builds their fan base by clicking on links all day. You build your fan base by taking action – testing and learning what works, and eliminating what doesn’t. 1. Every single fan must (on average) generate at least one new fan To double or triple the size of your fanbase you need every one of your current fans to (on average) introduce your music to one or two of their friends who will also take the same action. This is the most fundamental point to this blog post. The larger the number...