6 Definitions You MUST have for your Musics Brand
We’ve all heard about the five W’s of research. These are the MUST have’s for any information gathering or discovery process. Great storytellers use them, scientists use them, and even police departments use them.
In order to truly define your brand, you should approach the process the same way a scientist would answer a question or a police office would conduct an investigation. This process should be time consuming. It shouldn’t be a feat accomplished in one session.
The time you spend on brand discovery is an investment in you and your music’s future.
So what are the five W’s?
1. Who
2. What
3. Why
4. Where
5. When
6. How
When defining these for your Music on who your audience is, what they like, why they would follow you, wherethey are, when you will interact with them, and how this interaction takes place.
Who is demographics; are they male or female (a mix of both?), what age group are they in? Do they speak other languages? If it is a demographic, chart it. Compare your current audience to your desired audience.
What should include what you are offering; what need are you fulfilling for your audience? Are you creating a song that makes them smile and turn a bad day around? What about a performance that inspires and takes them away for a few hours?
Where should encompass their physical location, where they vacation, where they hang out online, wherever you will find your audience. Include all physical and virtual locations.
When is a little harder to define. Will you interact with them at an in-person event, or will they discover you through a friend. Where can they reach you? Where can you reach them?
Why should contain all the reasons your audience wants to follow you. What benefit does your brand give them?
How is what sets you apart from others in your trade. How often do you interact with your audience, how is it going to be different from other musicians?
Remember: Your brand is a perception or a feeling that speaks to your audience’s emotions. It’s what you stand for and what your art represents. Your brand is the foundation of any relationship with your current or future audience.
Happy branding!
Guest post by: John Kowalski
About John Kowalski
John Kowalski, author of Train to the Moon and thought leader behind Babacita, helps artists discover, integrate and influence their brand. As an author himself, he realized the need of artists, writers and musicians for branding expertise and guidance from someone that understands both the artistic side of branding and the foundational aspect of why a brand is important. http://babacita.com
Symphonic Distribution was launched in the winter of 2006 by a Music Producer from Tampa, Florida. The company was launched with the intention of providing new and established record labels cost effective digital distribution to retailers such as iTunes, Beatport, Rhapsody, Amazon, and more with a strong emphasis on customer satisfaction. Today, the company has paid over 3.5 million in royalties and distributes music for over 6,000 independent labels and artists, worldwide, which include, Spain, India, South Africa, Brazil and Russia, and has expanded services to Mastering, Marketing, Design, Licensing and Publishing Administration. Symphonic’s team of nine passionate individuals pride themselves on quick responses and direct one-on-one conversations and advising with clients, from the basics of managing a Social Network to providing Technical and Audio Support to clients.
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