Coldwave Blog - Music Tips For Independent Artists

Blog post originally from the SymphonicBlog . Written by Janette Berrios . Your website is one of the most valuable marketing tools you have as an indie musician today. Even considering all the hype and glorification around social media and crowd funding platforms, the website is still your number one way to get new fans, connect with your fans, and sell your music. Of course, a poorly made website probably won’t get you the results you’re looking for, but with a few basic strategies you can turn your website into an awesome marketing tool. An effective online marketing plan uses your website to create a ladder of interest from casual fan to super fan. With this is mind, your website needs to address different fans’ needs. Someone who has just discovered your music may want to hear your most popular song or read a bio to learn more about you and your music, while a super fan will want exclusive content. 1. Free Content The first step of the process is using social media t...

Blog post originally from the  SymphonicBlog . As a textbook Gemini, I struggled with branding for a long time. It was frustrating to me because I would see beginning artists nail this aspect without realizing it simply by being who they are (matching their inner self with their outer self). But when you feel like two (or more) different people, it’s tough to reconcile these pieces. The trick is finding cohesive elements within yourself that are slow to change. I have broken down the topic into elements I feel are important when branding yourself. Message (or Mission Statement) What do you sing about? What do you strongly believe? What are you trying to tell the world? Can you incorporate your other interests? Personality Are you a hoot? Melancholy? What’s your default state? (Note: Your persona does not necessarily have to be your real personality. You can create a “character”, but it has to be solid.) How do you get your point across? Through shouting, pondering...